Claire McCardell was the founder of American Ready-to-Wear fashion. Her designs through out her career created a casual but sophisticated look for every-woman no matter what shape. She thought that clothes should be comfortable and feminine.
During World War Two she decided to help woman on there fashion as resources where rationed, she created simple, inexpensive clothes under the label 'Townley Frocks by Claire McCardell', this later changed to 'Claire McCardell Clothes by Townley.'
McCardell rarely looked to French Fashion for inspiration, as many other American Designers did before, during and after World War Two. The differing needs of American woman from the European couture client and the potential of the larger ready-to-wear market in the United States. With this she was able to define the American Style of casual elegance.
Claire McCardell's greatest contribution to the fashion history was in creating and defining the American Look. Her inspiration is evident in the work of many fashion designers who followed her.
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