For my ‘Modern Masters’ assignment I decided to go with the theme of pop art. According to Charles Moffat from www.arthistoryarchive.com pop art can be summarised as;
a visual art movement that emerged in the 1950s in Britain and the United States. The origin of the term Pop Art is unknown but is often credited to British art critic Lawrence Alloway in an essay titled The Arts and the Mass Media.
To me pop art is a movement that is used to show colours in a way that they are never used. Colouring objects or people in a different way to their natural tone and to me based on which colours they use it shows a different meaning as each colour has a theme to it.
The painting I had choosen was Roy Lichtenstein’s ‘In The Car’ which was painted in 1963, his style of painting was Pop Art and his inspiration was comic books so his paintings always have a story to them.
This painting is a perfect example of what I would want my brand to be like because, its colourful, mysterious and bold. I love colour and standing out from the crowd and this makes me want to encourage young people to express themselves and be who they are and not copy others.
I wanted to achieve a modern version of Roy Lichtenstein’s ‘In The Car’ by changing the surroundings inside the vehicle to the woman driving showing she has control. Also getting rid of the man and instead have shopping bags to show she doesn’t need no-one but herself, furthermore showing she earns a good life and is doing well enough to treat herself on luxury items.
When it came to doing my photo shoot it took place in my college and I had asked the caretakers to kindly reserve me two car park spaces for the shoot. My Lecture had let me use her red mini and had collected designer shopping bags for me to use. My garment I made from two meters of yellow fabric, one meter of fur, one meter of ribbon and then to get my pattern onto my fabric I used iron-on transfer sheets. We took the roof down on the car so the lighting would be better to shoot and to get the bags to stand out more clear. The photo shoot went very well and quick.
The best part of this project is learning about how to organise a photo shoot and collecting research about an art movement and artist who I am really interested in. If I where to do this again I would like to do more research such as not just like at Pop Art of that time but also looking at other movements that where happening at the same time and compare them. Furthermore I would like to have spent more time on researching how to set up a photo shoot and try and make it more professional by researching the lighting, setting, backgrounds and overall settings.
